Heru Finance - Internship Experience
Heru Finance advertises itself as the “Right Way to Invest in Crypto”. Heru offers personalized investment strategies that help affluent investors and wealth managers generate superior yields in all market conditions.
Duration: 9 Months | Team Size: Solo | Project Type: Internship
What I did at Heru Finance?
I interned with Heru Finance for over 9 months and gained a lot of knowledge about Web3.0, investing, and wealth management. My roles and responsibilities at the organization included:
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Conducting research about users and wealth management.
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Conducting competitive analysis to understand the markets we were competing in.
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Ideating and coming up with wireframes for validation.
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Making iterations to the platform based on incoming data.
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Preparing a solid design system and responsive designs.
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Creating prototypes to share with the dev team.
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Assisting other teams with SEO and marketing.
Understanding the user
The target audience for Heru Finance is individuals who are already familiar with investing, but are mostly centered around stocks and bonds. These individuals are likely to be affluent investors or wealth managers who are seeking to diversify their portfolios and generate superior yields.
User Persona
Analyzing Competitors
The platforms analyzed by Heru Finance - Flippy, Mudrex, Dezerv, Pillow, Groww, and SmallBox - likely represent some of the major players in the cryptocurrency investment space. By performing a SWOT analysis on each platform and preparing priority matrices for each flow, Heru Finance was able to compare and contrast each platform's strengths and weaknesses and identify areas for improvement in their own product.
Putting it together
User Journey of Heru Finance
Add a Title
Creating a Design System
Conclusion
Heru Finance was a treasure trove of knowledge, where I delved into the intricacies of investment in the web 3.0 world. I emerged with not only a comprehensive understanding of designing for web3.0, but also valuable insights on running a successful startup. My stint at Tykhe Block Ventures has left me with a plethora of takeaways, including:
1. Familiarity with a new investor persona, who seeks to diversify their portfolio.
2. Enhanced knowledge of data representation and user interface design.
3. Proficiency in performance analysis, coupled with the ability to make timely product improvements.
4. Creation of a robust design system, that facilitated the acceleration of the design process.
5. In-depth understanding of SEO and marketing tactics, specifically relevant to these platforms.
Overall, my experience at Heru Finance and Tykhe Block Ventures has equipped me with a diverse skill set and a holistic understanding of the intricacies of the web 3.0 industry.
Analysing Mudrex
Analysing Flippy Finance
Analysing Dezerv
And a lot more
Some insights
Designing effective investment cards can be challenging, particularly when dealing with complex financial information. At Heru Finance, creating an engaging and visually appealing investment card was a critical part of the platform's design process. The investment card serves as the main entry point for users interested in investing in cryptocurrency, and it needed to be both informative and visually engaging to attract users and encourage them to take action.
Iterations
The team realized that users were getting confused by the many different investment strategies available on the platform, and that they needed a more streamlined and personalized approach to investing. To address this issue, the team created a robo-advisor that would allow users to create a personalized investment strategy based on their unique financial goals, risk tolerance, and other factors.
Beyond Product Design
Creating pages with information about the rates of various crypto coins can be a great way to attract potential users to the Heru Finance platform. By providing this information for free, users can get a sense of the market and see the potential value of investing in cryptocurrency. Additionally, by strategically noting what platforms users are interested in, the company can tailor their marketing efforts to these specific interests and potentially convert these users into customers.
